TEDI
Brand Pack & guidelines

Everything you need to represent TEDI consistently - whether you're putting together a presentation, writing a report, or creating something for an event.

Get the Brand Pack ↓

How to write our name

Always write Technology Empowered Dementia Independence (TEDI) Network Plus in full on first mention. After that, TEDI on its own is fine. Avoid "Tedi" or "tedi" – the all-caps matters, with the exception of websites or emails.

Logos

There are three logo lockups, each available in four colourways — 12 variants in total. The brand pack organises them into separate PNG and SVG folders for each variant.

Lockups — choose based on your layout:

  • Primary — the full logo with stacked elements. Use this as the default wherever space allows.

  • Horizontal — the logo arranged side by side. Good for headers, banners, and landscape layouts.

  • Compact — a condensed version for tight spaces, small sizes, or square formats like social media profiles.

Colourways — choose based on your background:

  • Dark — for white or light backgrounds.

  • Light — for use on our deep navy (#002c42) or other dark backgrounds.

  • Black — for single-colour print contexts.

  • White — for photographic backgrounds or reversed-out print.

File formats:

  • SVG — best for digital use (websites, presentations on screen). Scales to any size without quality loss.

  • PNG — best for documents, print, and anywhere SVG isn't supported.

If you're not sure which to reach for: Primary lockup, Dark colourway, PNG. That works almost everywhere.

Typography

The primary TEDI font is Inter. It’s a typeface designed by Rasmus Andersson that scales from detailed user interfaces all the way up to marketing and signage.

You can download it from rsms.me/inter or Google Fonts. It's already included in the brand pack.

In documents and presentations:

  • Headings: Inter Extra Bold (weight 800)

  • Body text: Inter Regular (weight 400)

  • Keep line spacing generous — at least 1.5 for body text

Colour

Our palette has two tiers. Primary colours are for the main brand; Secondary colours support them and add warmth. Where needed, we also use pure Black and White.

100% tint

80% tint

Primary

#ff2f00
#ff6642
#002c42
#415d6c

Secondary

#3800ff
#621fff
#91deb9
#c7dbd8
#639790

Mono

#000000
#ffffff

Image library

We regularly source stock photography from Age Without Limits — a free library of images representing older people authentically and positively. Please use it in preference to generic stock photography.

Voice and terminology

When writing about the people we work with and for, we use person-positive language:

  • ✓ people living with dementia

  • ✓ people with a diagnosis of dementia

  • ✗ dementia sufferers, dementia patients, the demented

TEDI's tone is warm, clear, and inclusive. Avoid jargon wherever possible - if you wouldn't say it in a conversation, don't write it either.